Effective Date: April 26, 2026
Abuelitos Tequila, LLC (“Abuelitos,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit abuelitostequila.com or otherwise interact with our brand.
We collect information in the following categories:
Information you provide directly — your name, email address, postal address, phone number, date of birth (for age verification), and any messages you submit through forms, sign-ups, or customer-support channels.
Order & transaction information — when you purchase merchandise, we collect billing/shipping addresses and order details. Payment-card information is processed by our payment providers and is not stored on our servers.
Automatically collected information — IP address, browser type, device identifiers, referring URLs, pages viewed, and timestamps. We use cookies, pixels, and similar technologies to gather this information.
Information from third parties — if you interact with us through a social-media platform (e.g., Instagram), we may receive information you have made publicly available on that platform, subject to its policies.
We use the information we collect to:
Verify your eligibility under applicable age-verification laws;
Process orders, fulfill merchandise requests, and provide customer support;
Send marketing communications, brand news, product updates, and event invitations (where you have opted in);
Personalize your experience on the Site and improve our content and offerings;
Analyze Site usage and measure the effectiveness of our marketing;
Detect, prevent, and respond to fraud, security incidents, or violations of our Terms of Use;
Comply with legal obligations, including those under alcohol-beverage regulations.
We do not sell your personal information. We may share information with:
Service providers — companies that support our operations (e.g., website hosting, email delivery, analytics, payment processing, fulfillment, age-verification services). These providers are bound by contract to use information only for our stated purposes.
Licensed retail partners — when you place an order, we share the information necessary to fulfill and ship your purchase to authorized alcohol retailers.
Legal & safety purposes — to comply with law, respond to lawful requests by public authorities, enforce our agreements, or protect the rights, safety, or property of Abuelitos, our users, or others.
Business transfers — in connection with a merger, acquisition, financing, or sale of assets, with appropriate confidentiality protections.
We use cookies and similar technologies to recognize repeat visitors, remember preferences, measure traffic, and run targeted advertising. You can control cookies through your browser settings or by using opt-out tools provided by ad networks (e.g., the Digital Advertising Alliance's opt-out page). Disabling cookies may affect Site functionality.
If you have subscribed to our email list, you may unsubscribe at any time using the link at the bottom of any marketing email or by contacting us directly. We will continue to send transactional emails (e.g., order confirmations) regardless of marketing preferences.
We retain personal information only for as long as necessary to fulfill the purposes described in this Policy or as required by law. Order records may be retained for tax, accounting, and regulatory compliance for up to seven (7) years.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. No method of internet transmission or storage is 100% secure, however, and we cannot guarantee absolute security.
Depending on where you live, you may have the right to:
Access the personal information we hold about you;
Request correction of inaccurate information;
Request deletion of your personal information;
Opt out of marketing communications;
Opt out of the sale or sharing of personal information (we do not sell personal information);
Lodge a complaint with a data-protection authority.
To exercise any of these rights, please contact us at the address below. We may need to verify your identity before responding.
If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you additional rights regarding your personal information, including the right to know what categories we collect, the right to request deletion, and the right to non-discrimination for exercising your rights. We do not sell personal information as defined by these laws.
The Site is not directed to individuals under twenty-one (21) years of age, and we do not knowingly collect personal information from anyone under twenty-one. If we learn that we have collected information from a person under twenty-one, we will promptly delete it.
The Site is operated from the United States. If you access the Site from outside the U.S., your information will be transferred to and processed in the United States, where data-protection laws may differ from those in your country.
We may update this Privacy Policy from time to time. The “Effective Date” at the top reflects the most recent revision. Material changes will be communicated by posting a notice on the Site or, where appropriate, via email.
If you have questions about this Privacy Policy or our data practices, please contact us at:
© Abuelitos Tequila, LLC. All rights reserved. Please drink responsibly. Must be 21 or older to purchase or consume.